How to Negotiate Buyer in Readymade Apparel Business?
Buyer Negotiation in Apparel Business:
A successful buyer negotiation outcome does not mainly occur through luck but by following a clear process. The process which reflects the various levels of knowledge of the subject of negotiation. A garment merchandiser has to do a lot of task to negotiate the buyer. This article has presented a details discussion on buyer negotiation process which are deeply followed in readymade garments sector.
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Buyer Negotiation Process Followed by Garment Merchandiser:
An effective buyer negotiation can be made by following some key factors which are mentioned in the below:
- Researching the needs of both parties,
- Counter and revised offers,
- Agree and commit.
All the factors have explained in the following:
1. Researching the needs of both parties:
The higher the knowledge a buyer has of their own and the apparel merchandiser’s requirements, the better able they are to construct an acceptable solution. The buyer must be clear about both the department mark-up to be placed on the product cost price and the intended retail selling price so that he can judge the viability of the garment merchandiser’s products. He should also have sufficient product construction knowledge to understand how changes can be made to achieve better value in the product.
Frequently the garment merchandiser will make suggestions to try to bring the cost price closer to the buyer’s target. However an experienced buyer can speed up the process by making suggestions which will be acceptable to her. Lead time is another lever for buyer negotiation with differing operational issues for both parties. If the buyer starts the sourcing process early enough he may have enough time in hand to use extended lead time as a bargaining tool.
The process of researching needs does not stop once the buyer negotiation is underway s the body language and facial expression of both parties will signal their reactions of the ongoing discussion. Successful buyers will listen to and watch the garment merchandisers carefully and making judgments about how to trade benefits with them. In addition to listening and observation skills, buyers need to be able to use questions effectively. Open questions require a respondent to elaborate which may provide the buyer will valuable knowledge on how to proceed when meeting an apparel merchandiser. Closed questions can be used to generate specific responses.
Effective preparation is also very important to successful communication which ultimately makes easy to do buyer negotiation effectively. The particular preparation required will vary according to the nature of meeting but some factors are always important. Meeting should begin on time and follow a clear agenda with a realistic amount of time to accommodate the work. Where there is an existing relationship with a garment merchandiser, a file containing the relevant notes and documentation relating to the orders should be read prior to the meeting and taken in for reference.
Garment merchandisers meeting are usually held in uncluttered or empty rooms or offices to avoid any distraction from the business of the meeting. It is also usual for there to be two people from buying in the meeting so that buyer can have an objective view point available while personally involved in the buyer negotiation.
It is essential that the buyer also has identified the maximum and minimum positions that he will accept for a range of factors including product price, order size and lead time.
Having identified where the respective position lies between them. The buyer and garment merchandiser can make specific proposals to set the boundaries of negotiation (buyer negotiation). It is unlikely that many of the offers initially made will end up being accepted. So both parties allow for some manoeuvre. This is the opportunity for the buyer to being trading what is of relatively low value for him but of more value to the apparel merchandiser.
The likely framework of a final settlement will emerge in the discussion as each side probes the other ad makes suggestions. Answer to the suggestions can be revealing with choice of words and tone signaling interest of reluctance and should be noted as potential bargaining material. There will be areas on which one side can move more than the other and vice versa. It is important for the buyer to make a note of which ones provide the greatest and least opportunities for flexibly the trade- off later in the buyer negotiation.
5. Counter and revised offers:
This is the real bargaining where elements of the order such as numbers of units, product details, lead time and so on are being decided in the context of an overall cost price. The buyer should make firm proposals and be cautious of offering concessions unless she is getting one in return. The final element that will pull all of the other variables together will be the cost price which is agreed at the end. Although the bargaining may be tough, the spirit of the communication should be remaining friendly and not adversarial. Parities are more likely to co-operate if they are being treated fairly and responsibility.
It is vital to summaries at key stages through the buyer negotiation when significant points are agreed to avoid losing early gains as to ensure that both parties understand each other. With so many potential variables included can be easily forgotten unless there is a record of agreement through. Records will also provide both sides with an explanation of how the deal was constructed should a particular variable become contentious at a later date.
7. Agree and commit:
It is very important to make an effective buyer negotiation job. Once the parties have agreed an order, they have to communicate the details to other functions. The garment merchandiser may need to book production space, order fabric or trimmings and source labels. The buyer will need to inform the apparel merchandiser of the retail selling value of the order so that a track can be kept on spending.
More questions related this topic:
- What is buyer negotiation?
- Describe about the buyer price negotiation process.
- Mention some buyer negotiation tactics.
- Mention some buyer negotiation skills.
- Discuss about the purchasing negotiation process steps.
- Discuss about the vendor-buyer negotiation process.
- Costing and negotiation skills for merchandisers.
- Role of order negotiation in RMG business.
- How to negotiate with buyer & processing orders?
- How to negotiate buyer in apparel industry?
Merchandiser at Fashion Xpress Buying House.
Badda, Dhaka, Bangladesh.